Rower — Commercial Data & Analytics Consulting Firm
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Commercial Data & Analytics Consulting

Turn fragmented data into decision-ready commercial products.

Stop managing reactive reporting. We build purpose-built data products that give commercial teams clear operational clarity.

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Trusted by teams at

Telix Azurity Alkermes Kaiser Permanente Roark Capital McAlister's Deli Blaze Pizza Moe's Southwest Grill
The whole job, in two questions

Strip away the models and the reports, and every leader is asking the same two things.

01

Where should we invest to grow?

Which customers, which markets, which moves earn the next dollar.

02

How do we beat the competition?

Where you can take share, and where you’re quietly giving it away.

Customer data, market intelligence, the numbers that run the business. All of it exists to answer those two.

What we build

Two products. Two worlds. The same job.

Not a services menu. Named products — already built, configured to your data, and yours to run once we’re gone.

For pharma commercial teams

PharmaIQ™

Commercial intelligence built for the launch — and everything after it.

  • Persona-built for every seat: commercial, medical, market access, the executive team.
  • Payer coverage. Patient-support uptake. Field-force effectiveness.
  • National down to territory, in one trusted view.
  • Launch-ready on day one, built to scale to the next brand.
PharmaIQ commercial intelligence dashboard

“A commercial intelligence platform that connected sales, marketing, and operations into one coherent experience — a framework our teams could execute against, not just report from.”

Rashad Rahman · VP, Enterprise Data & Analytics, Azurity

For multi-unit operators

Operator OS™

The commercial operating picture for multi-unit brands.

  • Unit economics you can act on, not just admire.
  • Menu and pricing decisions, made at the site level.
  • Where to remodel. Where to invest. Where margin is quietly leaking.
  • Every location, every market, one picture.
Operator OS menu pricing optimization dashboard

“Menu-level pricing dashboards that drove our pricing decisions at the site level. It felt like commercial-grade software, not a reporting tool.”

Gary Bales · Chief Marketing Officer, McAlister’s Deli

The hard part is already built. We shape it to your data, hand your team the keys, and go — expertise you keep.

Proof, not promises

Some firms hand you a strategy and leave. We stay until the number moves.

20+ yrsturning commercial data into growth
8 yrsour longest client relationship, and counting
Fortune 500brands trust the work
6 sectorsone repeatable method
In their words

What leaders say after working with Rower.

“The gap between data science and commercial execution isn't a technology problem — it's a thinking problem. Nasheed and his team bring the clarity that helps leaders ask better questions and build systems that support how decisions actually get made.”
Brooke Fleming
Brooke Fleming
Senior Director, Digital innovation & Strategy Commercialization, Travere Therapeutics
“Rower turns strategy into execution. They built menu-level pricing dashboards that drove our pricing decisions at the site level. It felt like commercial-grade software, not a reporting tool. If you need analytics that change how decisions get made, Rower delivers.”
Gary Bales
Gary Bales
Chief Marketing Officer, McAlister's Deli
“Rower did not just build dashboards. They designed a commercial intelligence platform that connected sales, marketing, and operations into one coherent experience — a framework our teams could execute against, not just report from. A fundamentally different kind of partner.”
Rashad Rahman
Rashad Rahman
VP, Enterprise Data & Analytics, Azurity Pharmaceuticals
“Before Rower, our commercial, marketing, and sales teams each worked from their own version of the data. Rower connected all three into one trusted version. We stopped debating the data and started making decisions with it.”
Nicole Hengst
Nicole Hengst
Head of Business Intelligence, Specialty Pharma
“The gap between data science and commercial execution isn't a technology problem — it's a thinking problem. Nasheed and his team bring the clarity that helps leaders ask better questions and build systems that support how decisions actually get made.”
Brooke Fleming
Brooke Fleming
Senior Director, Digital innovation & Strategy Commercialization, Travere Therapeutics
“Rower embedded analytics directly into our Six Sigma workflow, turning complex data into insights we could act on immediately. They made complexity simple and results measurable. I'd bring them in again without hesitation.”
Brent Williams
Brent Williams
VP of Transformation, McKesson
“A fantastic partner for our Data & Analytics team. Their results speak to the quality of their work — they take the time to understand the situational context and consistently hit the mark.”
Brad Henderson
Brad Henderson
VP of Analytics, Roark Capital Group
Get Started

You own the number. We build what moves it.

Most analytics firms are built for the data team. Rower is built for the commercial leader who needs the answer before the queue can get to it. That’s where the conversation starts.

Talk to Rower

Download Rower’s Executive Decision Systems™ Framework​

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  • Used by Alkermes, Blaze Pizza, Moe’s, Azurity

Accessibility Statement

At Rower Consulting, we are committed to ensuring digital accessibility for everyone, including individuals with disabilities. We strive to continually improve the user experience for all visitors and apply the relevant accessibility standards of WCAG 2.1 (Web Content Accessibility Guidelines).

If you encounter any accessibility barriers or have suggestions for improving our website’s accessibility, please contact us through our Contact Form and we will work to address the issue.

Privacy Policy

1. Introduction

Welcome to Rower Consulting (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://rowerconsulting.com (the “Site”).

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We collect information in two ways:

  1. Information you provide to us:
    • Personal information that you voluntarily provide to us when you fill out forms on our Site.
    • This may include your name, email address, and any other information you choose to provide in the form fields.
  2. Information collected automatically:
    • We use Google Site Kit, which integrates several Google services to collect and analyze data about our website visitors.
    • This may include information such as your IP address, browser type, operating system, referring URLs, device information, pages visited, and the dates/times of visits.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries or requests
  • To provide you with information or services you have requested
  • To improve our website and user experience
  • For internal record keeping and administration
  • To analyze website traffic and optimize user experience using Google Site Kit

4. Google Site Kit

We use Google Site Kit to help us understand how visitors interact with our website and to improve our services. Google Site Kit integrates several Google services, which may include:

  • Google Analytics: for website traffic analysis
  • Google Search Console: for search performance data
  • Google AdSense: for advertising performance (if applicable)
  • Google PageSpeed Insights: for website performance data

These services collect non-personally identifiable information which may include:

  • Website traffic data
  • Search query data that led to our site
  • Indexing data
  • Data about how visitors interact with our site
  • Website performance metrics

This information helps us to improve our website and its content. Google’s ability to use and share information collected by Google Site Kit is restricted by the Google Site Kit Terms of Service and the Google Privacy Policy. You can learn more about how Google uses data when you use our site by visiting https://www.google.com/policies/privacy/partners/.

5. How We Protect Your Information

We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorized access or disclosure.

6. Third-Party Sharing

We do not sell or lease your personal information to any third parties. However, aggregated, anonymized data collected through Google Site Kit may be shared with Google as part of the service’s functionality.

7. Cookies and Tracking Technologies

We use cookies to improve your experience on our website. These cookies may collect non-personal information. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

Google Site Kit may use cookies to collect information. You can learn more about how Google uses cookies by visiting https://www.google.com/policies/privacy/partners/.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. Please contact us if you wish to exercise these rights.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us.